In short local SEO is the process of optimizing your business listing in order to rank in the map listings for your local area. You see it every single day without even noticing.

In addition to displaying your business name, map listings will also focus on matching the right customer to you according to the most commonly searched keywords.

This is the science of local SEO Houston expert. Instead of just hoping someone lands on your website, we optimize your business listing for maximum exposure.

There are a number of factors to consider when hiring a digital marketing agency. Here is a great article that touches on a few of these items for your consideration.

Any service-based business can benefit from local SEO Houston services. Unlike traditional marketing, local SEO optimization is specifically designed to display your business offerings.

This puts your business in front of the right customers that are actually looking for services.

It all begins with claiming your Google My Business listing. We search for the highest traffic keywords related to your business and fine tune your map listing to reflect your service offerings.

According to stats on local Google search queries 20% off mobile queries are voice searches with 46% of those being local searches.

Most importantly a non-optimized map listing will never show up within the top 3 listings.

In days past known as Google Local or Google+, it has evolved to its more commonly known name as Google My Business (GMB).

GMB is the location that controls how your business is referenced by Google.com. Local SEO Houston expert services claim and update your business name, address, and phone number in order to help you match with potential customers.

Anyone can claim your business listing so it's import to accurately update your information and maintain it consistently. You can claim your business listing for free HERE, please feel free to contact us if you should need assistance.

Simply put backlinking is the process of having another website link either a page or a blog post form your website to theirs.
Here is an example of a backlink from Pinterest:

The link to this post is pointing back to our agency website. This is a classic backlink that shows the search engines that our site is alive and well.

By having more backlinks to your website, it establishes authority in the eyes of the search engines. And that's good!

Project Round Table
We define your individual goals and create custom strategies that we can implement immediately.

SEO Audit
Create a baseline for your current website's SEO performance based on analytics and show you the possible areas that need improvement.

Keyword research
The biggest benefit of our FREE AUDIT is an opportunity for you to discover exactly what are the keywords you need to rank for.

Competitive Analysis

A key process in the Houston search engine optimization audits of your website is to "spy" on the competition, then the real fun begins. Local SEO Houston is a competitive endeavor. If you are serious about taking your business to the next level then you need an expert that knows the market intimately.

A completely optimized website can turn your business into a lead generation magnet while you sleep. This is the best part of being one of the best SEO companies in Texas.

NO Costly Ad Budgets

High Search Engine Rankings

Listing Return On Investment
...the list goes on!

Here at E&E Marketing, we create gorgeous websites with the added benefit of full search engine optimization.

This is the long play you must consider when moving forward with any Houston search engine optimization plan regardless of what company you hire.

Any worthwhile Katy search engine optimization plan will balance all of the key factors needs to execute this as efficiently as possible.

If you are looking for the 1-2 combo then paid ads WITH search engine optimization will blast your LEADS THROUGH THE ROOF!

According to reports, for a business to make it through the death valley period, it needs to have an impressive and large customer base.

There are several ways businesses can increase their online presence. To really understand the need to invest time and money into SEO services you must analyze the nature of search engines. Think of a search engine like Google, Yahoo or Bing as a huge encyclopedia but instead of you thumbing through pages, they come to you. Our job as SEO experts is to put the anchor text necessary to link the search terms with your business pages. This is an art in it of its self.

We carefully craft pages, optimize links and content and put your services where the world can see them.

As one of the best Houston SEO companies in Texas our services offers are one of the key processes you must invent in you truly want to cultivate a lasting online presence.

It is definitely not your first time hearing about the term SEO. This term or acronym is a strategy in marketing, and it stands for Search Engine Optimization. This search engine optimization is simply the method of making your page or website more noticeable and easily found when a search engine is used to find results of a search for an internet user.

Simply put, it involves making sure that your web page or website is on the very first page of the results delivered when a topic or service related to your business niche is searched for using search engines. This is not the same as other services where you can have to achieve the same result, that is why the results displayed could be said to be earned or natural results.

This popularity is good for any business because when the link to the website of a certain business appears frequently with regard to specific searches, people would eventually start going straight to the site when they need related goods or services. For instance movie websites. If a person is looking to download a certain kind of movies and checks for a suitable website using a search engine, he would most likely click on the first three links that appear.

Next time he or she is looking for a movie, the person would just go straight to the website that met his or her requirements the previous time. This way a stranger will become a visitor and a visitor will become a customer or client.

The processes involved in search engine optimization include learning how a search engine works and how it recommends its results. This processes also involves determining what people search for specifically in your field and how they search for it (keywords).

Hence, the optimization of a website actually involves periodic creating and editing of content for your page or site. It could also include carrying out HTML and taking the necessary steps to make sure that your keywords are more relevant.

It has gone far beyond simple usage of keyword density to involve the above-mentioned steps and many more.

Although it is an available option for all internet users and website owners who would like to promote their business, it is not suitable for all of them.

As a marketing strategy, it involves the process of using search engines and various algorithms that could predict the behavior of the search engine and internet users.

It is different from other search engine ad campaigns because those usually involve some sort of payment, but SEO does not involve payment of any sort to the search engine company.

So, any service that involves attracting users to your site that requires you to make payments does not classify as SEO.

If you have ever asked yourself, "what SEO is" then undoubtably you want to know how SOE works. Search engine optimization is only possible due to a process known as crawling. Crawling is a process whereby search engines use crawlers to discover different pages and websites in order to add them to their index.

Then whenever a related search is initiated by a user, the search engine would present the website or page together with other websites or pages to the user.

The crawler used depends on the search engine in question; different search engines use different crawlers. These search engines all have criteria that determine if a page or website is eligible to be displayed.

So, if a business is aiming to be made visible on the first page of the results about a given search, they must know the criteria the specific search engine crawler uses and work to fulfill those requirements.