It is definitely not your first time hearing about the term SEO. This term or acronym is a strategy in marketing, and it stands for Search Engine Optimization. This search engine optimization is simply the method of making your page or website more noticeable and easily found when a search engine is used to find results of a search for an internet user.
Simply put, it involves making sure that your web page or website is on the very first page of the results delivered when a topic or service related to your business niche is searched for using search engines. This is not the same as other services where you can have to achieve the same result, that is why the results displayed could be said to be earned or natural results.
This popularity is good for any business because when the link to the website of a certain business appears frequently with regard to specific searches, people would eventually start going straight to the site when they need related goods or services. For instance movie websites. If a person is looking to download a certain kind of movies and checks for a suitable website using a search engine, he would most likely click on the first three links that appear.
Next time he or she is looking for a movie, the person would just go straight to the website that met his or her requirements the previous time. This way a stranger will become a visitor and a visitor will become a customer or client.
The processes involved in search engine optimization include learning how a search engine works and how it recommends its results. This processes also involves determining what people search for specifically in your field and how they search for it (keywords).
Hence, the optimization of a website actually involves periodic creating and editing of content for your page or site. It could also include carrying out HTML and taking the necessary steps to make sure that your keywords are more relevant.
It has gone far beyond simple usage of keyword density to involve the above-mentioned steps and many more.
Although it is an available option for all internet users and website owners who would like to promote their business, it is not suitable for all of them.
As a marketing strategy, it involves the process of using search engines and various algorithms that could predict the behavior of the search engine and internet users.
It is different from other search engine ad campaigns because those usually involve some sort of payment, but SEO does not involve payment of any sort to the search engine company.
So, any service that involves attracting users to your site that requires you to make payments does not classify as SEO.