Performance-Based Pay Per Click Marketing
What exactly is performance-based pay per click marketing? The primary basis of these types of campaigns is the ability to use expert level analytics to drive highly qualified buyers to your product or service.
What’s the difference between performance-based pay per click marketing and just pay per click marketing? The key difference is in the interpretation of the data collected and using that data to develop a comprehensive “look-a-like” audience. This allows your marketing budget to stretch even further while delivering your ideal customer.
Can I just do this myself? This is a common question most business owners ask us so we prepared a digital marketing checklist that you can review to see if hiring a digital marketing agency is right for you!
Most digital marketing agencies will delivery a fairly generic marketing plan. They find keywords in your industry, apply your daily budget, and move onto the next customer assuming ZERO liability for the results. You basically get what you get.
Ultimately they are working for your monthly retainer and that’s it!
We believe you should hold us completely responsible for your results. If another company can maintain a better conversation rate than us then you definitely need to hire them because they are top notch. We know what we deliver to you, the customer, are results that can be replicated time and time again.
That is the essence of what performance-based pay per click marketing is all about!